qualitative content analysis of elementary textbooks based on gender orientation

the aim of this study was the content analysis of elementary textbooks based on gender orientation. method of research was qualitative content analysis. statistical population was textbooks of the elementary. statistical sample of research includes heavenly gifts (hediehaye asmani), social studies, and persian books. components of the study were including personality characteristics, political and social patterns and professional roles. results showed that women have emotional and the subordinate role and men have intellectual personality characteristics and directive. relation to job roles, men had jobs outside the home and women were in jobs related to nursing home or maximum of teaching and nursing role. about the social and political patterns as well as men in the form of social and political leadership patterns, the peacemakers and owners but in contrast, the pattern for women embodied in the form of the mother and the husband.